diff --git a/src/lib/components/RichTextRenderer.svelte b/src/lib/components/RichTextRenderer.svelte
index 64eb8d0..1e96332 100644
--- a/src/lib/components/RichTextRenderer.svelte
+++ b/src/lib/components/RichTextRenderer.svelte
@@ -2,6 +2,7 @@
 	import type { BlahRichText } from '$lib/richText';
 	import { tw } from '$lib/tw';
 	import RichTextSpan from './RichTextRenderer/RichTextSpan.svelte';
+	import PlainTextRenderer from './RichTextRenderer/PlainTextRenderer.svelte';
 
 	export let content: BlahRichText;
 	let className = '';
@@ -9,20 +10,14 @@
 </script>
 
 <div class={tw('rich-text', className)}>
-	{#each content as block}
-		<p>
-			{#each block as span}
-				{#if typeof span === 'string'}
-					{#if span === ''}
-						<br />
-					{:else}
-						{span}
-					{/if}
-				{:else}
-					{@const [text, attributes] = span}
-					<RichTextSpan {text} {attributes} />
-				{/if}
-			{/each}
-		</p>
-	{/each}
+	<p>
+		{#each content as span}
+			{#if typeof span === 'string'}
+				<PlainTextRenderer text={span} />
+			{:else}
+				{@const [text, attributes] = span}
+				<RichTextSpan {text} {attributes} />
+			{/if}
+		{/each}
+	</p>
 </div>
diff --git a/src/lib/components/RichTextRenderer/PlainTextRenderer.svelte b/src/lib/components/RichTextRenderer/PlainTextRenderer.svelte
new file mode 100644
index 0000000..1cc4027
--- /dev/null
+++ b/src/lib/components/RichTextRenderer/PlainTextRenderer.svelte
@@ -0,0 +1,10 @@
+<script lang="ts">
+	export let text: string;
+</script>
+
+{#each text.split('\n') as segment, idx}
+	{#if idx > 0}
+		<br />
+	{/if}
+	{segment}
+{/each}
diff --git a/src/lib/components/RichTextRenderer/RichTextSpan.svelte b/src/lib/components/RichTextRenderer/RichTextSpan.svelte
index 69bb3e5..db64052 100644
--- a/src/lib/components/RichTextRenderer/RichTextSpan.svelte
+++ b/src/lib/components/RichTextRenderer/RichTextSpan.svelte
@@ -1,5 +1,6 @@
 <script lang="ts">
 	import type { BlahRichTextSpanAttributes } from '$lib/richText';
+	import PlainTextRenderer from './PlainTextRenderer.svelte';
 
 	// From outside to inside, better align this with the RichTextInput
 	const renderOrder: (keyof BlahRichTextSpanAttributes)[] = [
@@ -30,8 +31,10 @@
 	const nextAttribute = attribute ? (renderOrder[renderOrder.indexOf(attribute) + 1] ?? '') : null;
 </script>
 
-{#if attribute === '' || !attributes[attribute]}
-	{text}
+{#if attribute === ''}
+	<PlainTextRenderer {text} />
+{:else if !attributes[attribute]}
+	<svelte:self {...$$props} attribute={nextAttribute} />
 {:else if attribute === 'link'}
 	<a href={attributes.link} target="_blank">
 		<svelte:self {...$$props} attribute={nextAttribute} />
diff --git a/src/lib/richText.ts b/src/lib/richText.ts
index ceca1ca..69e9a4a 100644
--- a/src/lib/richText.ts
+++ b/src/lib/richText.ts
@@ -1,3 +1,4 @@
+import canonicalize from 'canonicalize';
 import type { AttributeMap, Delta } from 'typewriter-editor';
 import { z } from 'zod';
 
@@ -18,10 +19,7 @@ export const blahRichTextSpanSchema = z.union([
 ]);
 export type BlahRichTextSpan = z.input<typeof blahRichTextSpanSchema>;
 
-export const blahRichTextBlockSchema = z.array(blahRichTextSpanSchema);
-export type BlahRichTextBlock = z.input<typeof blahRichTextBlockSchema>;
-
-export const blahRichTextSchema = z.array(blahRichTextBlockSchema);
+export const blahRichTextSchema = z.array(blahRichTextSpanSchema);
 export type BlahRichText = z.input<typeof blahRichTextSchema>;
 
 function isObjectEmpty(obj: object) {
@@ -48,23 +46,34 @@ function deltaAttributesToBlahRichTextSpanAttributes(
 }
 
 export function deltaToBlahRichText(delta: Delta): BlahRichText {
-	const blocks: BlahRichText = [];
+	const spans: BlahRichText = [];
 
-	let block: BlahRichTextBlock = [];
-	for (const op of delta.ops) {
-		const lines = op.insert?.split('\n');
-		if (!lines) continue;
-		const attributes = deltaAttributesToBlahRichTextSpanAttributes(op.attributes);
+	let lastText = '';
+	let lastAttributes: BlahRichTextSpanAttributes | null = null;
+	let canonicalizedLastAttributes: string = 'null';
 
-		const line = lines.shift();
-		block.push(attributes ? [line, attributes] : line);
-
-		for (const line of lines) {
-			blocks.push(block);
-			block = [];
-			block.push(attributes ? [line, attributes] : line);
-		}
+	function commitSpan() {
+		spans.push(lastAttributes === null ? lastText : [lastText, lastAttributes]);
 	}
 
-	return blocks;
+	for (const op of delta.ops) {
+		// Not sure in what cases op.insert would not be a string, but let's be safe
+		if (typeof op.insert !== 'string') continue;
+
+		const attributes = deltaAttributesToBlahRichTextSpanAttributes(op.attributes);
+		const canonicalizedAttributes = canonicalize(attributes) ?? 'null';
+
+		if (canonicalizedAttributes === canonicalizedLastAttributes) {
+			lastText += op.insert;
+			continue;
+		}
+
+		commitSpan();
+		lastText = op.insert;
+		lastAttributes = attributes;
+		canonicalizedLastAttributes = canonicalizedAttributes;
+	}
+	commitSpan();
+
+	return spans;
 }